We had the first apprentice challenge on 26th of February. The brief was a little bit complicated at first but after the Q&A session it became more clear.
About GRM TV; actually it was a typical client, who does not want to mention the budget and for that giving the reason of not limiting the creativity of the agency. Actually this time it was fine since we were not working on a real project.
Our presentation was not perfect but we developed many ideas. Not surprisingly we weren’t called to the stage of winners, which was fair and fine.
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nyway the exercise was fun and productive in a way. And it was nice to hear other teams’ ideas. But generally all ideas were similar. Maybe that’s because of the age group similarity of the class and the limited time issue. Hope the next challenges will be more fun and more productive…
Frankly, I would prefer to have a normal class that we used to have last semester instead of these challenges though.