The open book of social innovation; #480

480) Consumer guides and reviews:

Since Raymond Postgate founded the ‘Good Food Guide’ in 1951 and Michael Young founded the Consumer
Association and ‘Which?’ in 1957, consumer guides and commentaries have become commonplace in all sections of publishing, the media, and the internet. They remain critical to the social economy, both in assessing products and services on the basis of social criteria, and in providing publicity to social enterprises. Countries like Cyprus have used the model of a ‘Good Food Guide’ to upgrade the quality of the island’s food and restaurant industry.

Consumer guides and reviews always work; it started with basic books as mentioned above, then with the internet the undeveloped forums ruled the world. Now thanks to technology we have beautifully designed websites, great apps on our mobiles…

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