I went to TfM&A (Technology for Marketing & Advertising) and all I got was this pile of paper!
For the exhibition part, it was really non-disruptive. Businesses handed out fliers, pens and candies to promote their E-mail Marketing and/or Content Management System or hosting services. A question arises naturally; why even bother to show up if you do not have anything original or relevant to give to your potential customers. It is just a waste of money, time and energy for the business! Here’s a general picture just the give you a brief idea.
Apple got the buzz award without even participating to the event by being referred to at least twice by all speakers! Another proof of the success of Apple as a brand, like we needed 😉
The seminars started really good. Especially the first day. We had; A.Friedlein (CEO and co-founder, Econsultancy – The Future of Online Marketing is… Offline Marketing!) Here are some of his key points;
And then the seminar from Head of Planning, AMV.BBDO, C.Mawdsley with the subject “Embracing a New Business Philosophy in the Age of Uncertainty ” was really informative. Here are the main points of his speech on strategy principles;
- Doing beats thinking.
- Apply 5% Rule (Allocate 5% of your marketing budget into experiments)
- Fail small, win big.
And the last one by Bruce Daisley, Leader, YouTube UK was a little bit disappointing. The main point of the whole seminar was on how good Youtube is to advertise as a medium, and how successful were their channel to promote brands.
If you want to watch the seminars free online 🙂
But wait, the second day is getting worse and worse with the participation of Google. The subject; The future of Mobile. The content;
“There are things called aaapps, and it is how you work them on a google phone, and GMap (yes google maps!) can work on your phone and do amazing things like showing you the way to your desired place, or finding you the restaurants around you, and there is another application called Business Card reader, which reads the business cards by scanning! Waow!!!
And then it didn’t get any better with D.Chaffey – Optimising your Digital Marketing Mix. It was about some stats, generally hundreds of them fit in one slide. So really didn’t make any sense.
In a nut shell seminars had long queues for lots to learn, then speakers sold their own businesses not expanding on issues or solutions, except 2 or 3.
But did we have some important contact details for Passport2Guides? Definitely!!
Did we have fun? Obviously!!!